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Azusa Pacific University Global

Digital Marketing · Undergraduate

DMKT 440 · Content Creation

3 credit hours

Description

Development of skills for creating compelling content for improving customer engagement and brand awareness with a specific emphasis on storytelling. This course prepares students to implement cross-channel messaging that provides seamless customer encounters through blogs, podcasts, email, newsletters, and social media.

At a glance

Code
DMKT 440
Credits
3
Level
Undergraduate
Field
Digital Marketing
View in the Academic Catalog ↗
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