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Azusa Pacific University Global

Digital Marketing · Undergraduate

DMKT 420 · Customer Relationship Management

3 credit hours

Description

Examination of customer relationship management (CRM) systems, processes, messaging, and organizational needs through a Christian worldview. Students will explore how CRM is used to build and sustain a customer relationship to reach a global audience.

At a glance

Code
DMKT 420
Credits
3
Level
Undergraduate
Field
Digital Marketing
View in the Academic Catalog ↗
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