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Azusa Pacific University Global

Business · Graduate

BUSN 580 · Strategic Marketing and E-Commerce

3 credit hours

Description

Examination of advances in business enterprise marketing within a global context. Students explore marketing tools and their application to decision making in a digital age, and evaluate marketing strategy in consumer and business environments from national, global, and biblical perspectives.

At a glance

Code
BUSN 580
Credits
3
Level
Graduate
Field
Business
View in the Academic Catalog ↗
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