Legal
Cookie Notice
Last updated: September 2026
I. Introduction
APU Global, Azusa Pacific University Global (“our”, “us”, “we”) uses cookies and similar technologies on its website and any web-based or mobile applications (collectively, “Platform”). You can find out how we use cookies and how to control them in this Cookie Notice. Capitalized terms used in this Cookie Notice (but not defined here) will have the meanings given to them in our Privacy Policy.
II. What are cookies, pixels, and local storage?
Cookies are small files that websites place on your computer as you browse the web. Like many websites, we use cookies to discover how people are using our Platform and to make them work better. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies and other technologies may also be used to measure visitors to the Platform and overall performance, as well as assist us with marketing on other platforms.
A cookie can be classified by its lifespan and the domain to which it belongs. By lifespan, a cookie is either a session cookie, which is erased when the user closes the browser, or persistent cookie, which remains on the user’s computer/device for a pre-defined period of time. We use both session and persistent cookies, and enable first and third-party cookies. Session cookies are destroyed when you terminate your browsing session by shutting down your browser. Stored cookies often have a predetermined expiration date after which they disappear from your hard drive. As for the domain to which it belongs, there are either: first-party cookies, which are set by us, or third-party cookies stored by a different domain to the visited page’s domain.
Other similar technologies also measure activity on the Platform. A pixel is a small amount of code on a web page or in an email notification. Like most online companies, we use pixels to learn whether you’ve interacted with certain web or email content. This helps us measure and improve our Platform and personalize your experience. Local storage is an industry-standard technology that allows a website or application to store information locally on your device. We use local storage to customize what we show you based on your past interactions with our Platform.
III. How and why do we use cookies?
Strictly necessary cookies
These cookies are necessary for the Platform to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, which amount to a request for access to our Platform, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but if you do, some parts of the Platform will not work.
Functional cookies
These cookies enable the Platform to provide enhanced functionality and personalization. They may be set by us or by third-party providers. If you do not allow these cookies, then some or all of these services may not function properly.
Performance cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Platform. They help us to know which pages are the most and least popular and see how visitors navigate the Platform. Performance cookies are used to help us with our analytics, including to compile statistics and analytics about your use of and interaction with the Platform.
We use third-party tools and technologies to help us gather this information.
Targeting cookies
We partner with third parties, as explained here, to promote our services and market to you on third-party websites, such as social media platforms, after you visit our Platform. By setting targeting cookies on our Platform, our marketing partners can build a profile of your interests and show you relevant advertisements on other websites. These third-party websites may use the personal information that they receive from us to enhance their profiles of you, so please visit their respective websites, privacy notices and settings.
Note that if you do not allow these cookies, you will experience less targeted advertising, but this will not eliminate all advertising, such as contextual advertising.
For more information about online advertising and your choices, please visit youradchoices.com. You can also opt out of the use of your data for interest-based ads served by other advertising networks on your mobile device or computer by clicking on the AdChoices icon on any interest-based ad, or by visiting youradchoices.com/control.
IV. What cookies do we use?
The following is a list of the cookies we use:
| Cookie | Set by | Purpose | Duration | Category |
|---|---|---|---|---|
| Strictly necessary | ||||
| __cf_bm | Cloudflare | Distinguishes people from automated traffic so the site stays available | 30 minutes | Strictly necessary |
| __dpl | APU Global | Keeps your visit on the current version of the site | 24 hours | Strictly necessary |
| tsr-scroll-restoration (browser session storage) | APU Global | Restores your scroll position when you use the back button | Session | Strictly necessary |
| Functional | ||||
| lapu_attr and apug_tracking_v1 (browser storage) | APU Global | Remembers how you arrived (campaign and referral details) so that if you request information we can route your inquiry correctly | 3 months / session | Functional |
| __ctmid and related browser storage | CallTrackingMetrics | Shows you the phone number that matches how you found us, so calls are answered by the right team | 30 days | Functional |
| Salesforce web storage | Salesforce | Supports the online application portal and messaging | Session | Functional |
| Chat session cookies | Ivy.ai | Keeps your conversation with our virtual assistant going between pages | Session | Functional |
| Performance | ||||
| _ga | Google Analytics | Tells returning visitors apart from new ones | 13 months | Performance |
| _ga_* | Google Analytics | Keeps the pages you view in one visit together (one cookie per analytics property in use) | 13 months | Performance |
| FPID, FPLC, FPGSID | Google (set by our own tagging server) | First-party identifiers that let our analytics work without third-party cookies | 13 months / 20 hours / 30 minutes | Performance |
| Targeting | ||||
| _gcl_au, _gcl_aw, FPAU, FPGCLAW | Google Ads | Connects an ad click to a request for information so we can measure which ads work | 3 months | Targeting |
| IDE, GCL_AW_P | Google (DoubleClick) | Third-party advertising measurement and frequency capping | 13 months / 3 months | Targeting |
| _fbp, _fbc | Meta (Facebook and Instagram) | Measures ads and shows relevant ads to people who visited us | 3 months | Targeting |
| _uetsid, _uetvid | Microsoft Advertising (Bing) | Measures ads and builds audiences | 1 day / 13 months | Targeting |
| sa-user-id, sa-user-id-v2, sa-user-id-v3, sa-user-id-v4 | StackAdapt | Shows relevant ads on other websites after you visit us | 12 months | Targeting |
This list reflects the site as of September 2026. We review it when we add or remove tools.
V. Cookie options
You have a choice about the placement of cookies from our Platform. You can use your web browser to directly block all cookies, or just third-party cookies, through your browser settings.
Using your browser settings to block all cookies, including strictly necessary ones, may interfere with proper site operation. Guidance on how to control cookies in popular browsers is contained here:
You can also find additional information on cookie controls and advertisement below. To stop Google Analytics from measuring your visits, install the Google Analytics opt-out browser add-on.
For advertising cookies from many companies at once, use the Network Advertising Initiative opt-out or the Digital Advertising Alliance opt-out.
You can also change how ads are personalized in your account settings on Meta (Facebook and Instagram) and on LinkedIn.
VI. Changes to this policy
We may revise this Cookie Notice, from time to time. If we make revisions that materially change or affect whether or how we collect or use personal information we will notify you by email (if, as a user of our Platform, you have provided us your email address) or by means of a notice on our Platform prior to the change becoming effective. Therefore, you should review the Platform periodically so that you are up-to-date on our most current policies and practices.
VII. Contact us
Questions about this notice may be directed to contact@apuglobal.edu or APU Global, 2100 E. Route 66, Suite 101, Glendora, CA 91740.
