---
title: "Bachelor of Science in Digital Marketing"
description: "Run modern marketing across SEO, paid, content, analytics, and lifecycle for any organization."
url: "https://www.apuglobal.edu/programs/digital-marketing"
level: "Bachelor's"
field: "Business"
---

# Bachelor of Science in Digital Marketing

APU Global's online B.S. in Digital Marketing prepares you to run real marketing channels. You'll build hands-on fluency in SEO, paid media, content strategy, analytics, and email marketing, and you graduate with a portfolio of work to show in job interviews.

## Program facts

| Fact | Value |
| --- | --- |
| Level | Bachelor's |
| Field | Business |
| Credits to graduate | 120 |
| Major credits | 60 |
| Cost per credit | $535 |
| Estimated cost of major coursework | $32,100 (before aid and transfer credit) |
| Course structure | Eight-week sessions, six start dates a year |
| Format | Online, fully online |
| Transfer friendly | Yes, up to 90 credits |

## What you'll learn

- Plan and execute multi-channel marketing campaigns
- Build measurable search engine optimization (SEO) and content programs
- Run paid search and paid social
- Use analytics to optimize the funnel
- Apply AI tools to marketing workflows
- Lead brand and lifecycle strategy

## Career paths

- Advertising Account Executive
- Brand Manager
- Marketing Account Executive
- Digital Marketing Manager
- Market Researcher
- Digital Content Manager

## Representative courses

- BUSN 250
- BUSN 270
- BUSN 310
- BUSN 340
- BUSN 350
- BUSN 395
- BUSN 480
- DMKT 300
- DMKT 320
- DMKT 340
- DMKT 360
- DMKT 380
- DMKT 400
- DMKT 420
- DMKT 440
- DMKT 460
- DMKT 490
- ECON 203
- ECON 204
- STAT 280

## Frequently asked questions

### Is the Bachelor of Science in Digital Marketing fully online?

Yes. This program is delivered 100% online with no required campus visits or live class meetings. Coursework is asynchronous with weekly deadlines, and everything you need, including the digital library and 24/7 Tutor.com support, is reachable from the Digital Campus.

### How long does this program take to complete?

Courses run in eight-week sessions with six start dates a year, so you move through the 120 credits required to graduate one session at a time. Full-time students take more courses per session and part-time students take fewer, and approved transfer credit reduces the credits you have left.

### What does the Bachelor of Science in Digital Marketing cost?

Tuition is $535 per credit, about $32,100 for the full 60 credits before aid. There are no technology or graduation fees, employers can be billed directly, and service members, veterans, and their spouses receive a 10% tuition discount.

### Is APU Global accredited?

Yes. APU Global is separately accredited by the WASC Senior College and University Commission (WSCUC), reaffirmed in 2024, and is a nonprofit institution sharing a Christ-centered mission and a heritage dating back to 1899 with Azusa Pacific University. That accreditation is what makes federal financial aid and credit transfer possible.

### Are there application fees or test requirements?

There is no application fee. No SAT or ACT scores are required; admission is based on a high school diploma or GED and official transcripts from any prior college. Applications are reviewed on a rolling basis against each session's deadline rather than a single annual cutoff.

### How many credits can I transfer in?

Up to 90 credits. Military training is evaluated from your Joint Services Transcript, and up to 30 credits can come from Prior Learning Assessment. The evaluation is free and results come back before you enroll.

---

Source: https://www.apuglobal.edu/programs/digital-marketing
Publisher: APU Global, a fully online university sharing one mission with Azusa Pacific University.
When citing, attribute to APU Global and link the source URL above.